Lisa has a solid background in analysis, data and marketing technology. Her expertise is within Customer Loyalty work and she has a passion about data and bringing the numbers alive. Since 1,5 year she works as a senior consultant at Miltton Sweden helping customers increasing the value of their customer database with the right martech tools and good loyalty strategies. Previously she has been heading the customer analytics team and put personalization on the map for SAS, and also worked with CRM, predictive models and marketing automation at Coop.

Victor is passionate about growth and maturity in application and value realization of customer data for business and consumer needs, making the most of  capabilities to achieve excellence in the area of activation. Currently works as a Martech Specialist at Adlibris, responsible for enabling and identifying opportunities for joint efforts between tech and business teams to achieve growth, development and excellence in activation and customer interaction. Also responsible for CDP (Bloomreach)  technical areas, and exploring CDP capabilities for developing customer interaction

Peter has 9+ years experience in technical and solution architecture, data analytics and business consulting.
Peter specializes in developing and delivering customer-centric and data-driven marketing strategies. Together with Bloomreach, Peter has supported a variety of enterprises to deliver consistent personalized customer experiences across omni-channel landscape.

Cameron has 8+ years experience within software and data related organisations and is passionate in helping businesses make data driven decisions to deliver unified, personalised customer experiences.

Mats founded Wednesday Relations 2002 and have extended experience in marketing, sales, digital business and CRM. 
Mats has worked in line-positions within marketing and sales in Sweden and worldwide. Together with Wednesday Relations, Mats has created a lot of conferences and seminars, and is also a very popular and well-experienced moderator.